In the latter case, Zhu believes that according to international trade practice, the importer should be held responsible, namely that Mattel should bear the consequences of the recall. He says that Mattel has not handled the recall in a prudent manner, and further tarnished China's brand name, and that that these are all reasonable grounds to sue Mattel.

Zhu suggests that an umbrella body representing the industry players should initiate the legal proceeding, so that outcome from the law suit would benefit the industry as a whole. He also believes the case should be filed with the court in the United States.

The EO submitted an interview request to Mattel press relation officer regarding the imminent law suit, however, the company had yet to respond when the article went to press.